In this day and age, it’s about the brand. That’s how businesses succeed on a digital level, which is why many companies have taken to doing sponsored content. Gone are the days where a company could get by with just a fancy logo, although that helps. Through sponsored content, businesses are able to show their expertise and connect with the consumer on a level that wasn’t there before. Sponsored content could be tips of the trade, expert advice or how your product can benefit the consumer.