A multi-channel network is a central organization that brings together creators. The creators still own their individual channels, but allocate a percentage of their revenue to get access to a multitude of opportunities. The opportunities range from peer round table discussions, cross channel promotion opportunities from other creators, access to professional studios/equipment, professional help with monetization of your channel, and collective bargaining power for the best advertising rates normally reserved for highly trafficked sites and properties.
In today’s advertising world, what used to work 20 years ago isn’t cutting it. Advertisers like yourself have to find new ways to reach your audience and enhance your brand. One of the best ways to do that is through content marketing. People consume content on a daily basis and digital content is one of the fastest and efficient ways to enhance your brand.
When it comes to content marketing, there are a lot of do’s and don’ts when it comes to it. Advertisers may be a bit hesitant to spend some of their budget on content marketing because they don’t necessarily know the steps to have a great content marketing plan.